Behavioralism

How Much Is it Worth to Use Facebook? A Behavioral Perspective

May 4, 2018

Countless digital goods are free. Companies such as Facebook and Twitter obtain revenues from other sources, such as advertising. But in light of recent controversies, there have been practical discussions about changing the business model and more theoretical discussions about economic valuation. What if people were required to pay to use Facebook? How much would…

Cass Sunstein

Unleashed: The Role of Norms and Law

October 17, 2017

In the late 1980s, when I was a visiting professor at Columbia Law School, I happened to pass, in the hallway near my office, a law student (female) speaking to an older law professor (male). To my amazement, the professor was stroking the student’s hair. I thought I saw, very briefly, a grimace on her…

Cass Sunstein