Facebook

How Much Is it Worth to Use Facebook? A Behavioral Perspective

May 4, 2018

Countless digital goods are free. Companies such as Facebook and Twitter obtain revenues from other sources, such as advertising. But in light of recent controversies, there have been practical discussions about changing the business model and more theoretical discussions about economic valuation. What if people were required to pay to use Facebook? How much would…

Data Breach Through Social Engineering

March 21, 2018

The recent uproar involving Cambridge Analytica’s unauthorized access to, and dubious use of, personal data belonging to 50 million Facebook users in attempts to support the presidential candidacy of Donald Trump raised a series of important questions. The access to that personal information was enabled by an app developed by University of Cambridge neuroscience lecturer…